2020-2022
I was able to jump into my role at Taco Bill Mexican Restaurants with a splash. Starting off as an Assistant to the Head of Marketing during the beginning of Melbourne's second lockdown, I was given the opportunity to be creative and experimental when it came to creating marketing videos. I took this time to experiment with animations using Adobe After Effects and was eager to see what I could create.
Taco Bill Sombrero Game
Facebook Marketing
Taco Bill Sombrero Game - Open for Take Away, Winter 2020
This was my first "long" animation I created for Taco Bill. As part of our Fiesta at Home campaign, I wanted to create a video that highlighted our brand and presented the idea of "ordering in" in a unique way. While Melbourne's population was in strict lockdown, I imagined families at home getting a bit old school with ways to spend their time - one being dusting off the old video game consoles and playing some classic favorites. I had a lot of fun making this, and hope customers enjoyed seeing something a little different on the timeline.
Taco Bill Lotería
All Videos
Taco Bill Lotería - Spring 2020
Our Lotería series was thought up as a way to not only teach our customers about the traditional Mexican card game (similar to Bingo), but to also educate on the pronunciation items one can find on our menu. Although this campaign never ended up launching once we got out of lockdown, I had a ton of fun working on this project and creating the different cards.
Taco Bill Christmas
Taco Bill Christmas - Summer 2020
It was Christmas in Melbourne and all through the house, not a creature was stirring because they were all passed out... from tequila! I wanted to play on the classic milk and cookies Santa trope for this video by showing the two things Taco Bill would actually leave out for Santa - tacos and tequila. Part of a holiday general awareness post, this video was simply made to wish our customers a Merry Christmas.